Tell us about the beginnings of Hidden House Coffee Roasters

Hidden House opened May of 2010, and we had a pretty rough and shaky start. Really had no clue what we were doing. Started off as and still is a family business. We didn't come from a food service or coffee service or retail service background. However around 2012 is when I, for myself personally, realized, "This is what I want to do.” Having to learn everything from scratch makes you appreciate something a lot more.



Tell us about your background in the Marine Corps.

I did active duty Marine Corps for four years. I did two deployments, one to Iraq and one to Afghanistan. It really gave me an understanding of hard work and to truly be appreciative for what things we do have versus always wanting more.

How has your background in the Marine Corps apply to your every day business?

What it teaches you is simply just drive. It teaches you hard work. It teaches you the basic understanding of discipline for yourself and for life, and it really gave me the tools to be able to take those and build a company and not be afraid of the work.

Do you enjoy that, that drive? Do you enjoy that hustle?

I definitely enjoy the daily grind of trying to create something that's better. For me personally, it's in my nature and my character to want to strive to always be the best. I might not be the best, but I want to give my best effort in anything I do.

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What do you enjoy most about your job?

What I enjoy about what I get to do every day is the fact that I love what I do. Taking a product from scratch and turning it into something that a consumer can enjoy is one of the most enjoyable experiences.

How about the interaction with the people? Do you get a sense of pleasure from that as well?

The shop has opened so many doors to so many different relationships with people. The experience you get from meeting other people in new industries or just our customers has been something that I will always be grateful for.



What do you take away from this experience of a business owner so far?

In my short six years of being a business owner, I have truly learned so much about business as a whole. It's opened the door for myself to be able to understand that money cannot be the single source of what drives me. I just want to always continue to strive to work hard and take this opportunity I've been given and do good with it.


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Tell us about the shop that we visited, and what work were you having done there right now?

Hidden House is opening its second store. We are trying to create a new identity without losing sight of how we got here. Everything we do, from the pastry and the baking department to the roasting coffee to the coffee bar, we want to be able to do to the best of our ability. This store and this growth for the shop is going to help us accomplish that.

What do you feel like when you're in this new space?

Right now, this space give me just a couple different feelings and an overwhelming sense of joy. It's a beautiful space. We're very lucky and very fortunate to be able to have the opportunity to even create our business into this community, but I find that it's very important to never lose sight of how we got here and where we’re going.

What are some of your future plans for Hidden House.

Our goal for Hidden House is, once again, to always try to create products that we're proud of. If you walk in one day and the coffee's not dialed in to how you want it, why not figure out how to get it there? Just don't be content because you think that it tastes okay. Let's make it taste great. Going in there, figuring equipment out, figuring bar flow out, figuring what green coffee we're going to purchase next, and always just trying to stay on our game and ahead of the game.

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