NEW BRAND SERIES: TONE UP WITH FITFLOP

We’re excited to announce the arrival of FitFlop online at ShoeMe.ca! Blending the FitFlop toning technology with bright new colours and styles, these sandals, shoes and clogs are an ideal way to refresh your spring and summer wardrobe. 

Curious about the technology behind FitFlops? The classic FitFlop footwear line is built with microwobbleboard midsoles, which can help activate certain leg muscles and diffuse underfoot pressure. Inspired by the equipment used by physical therapists to support rehabilitation and post-injury muscle strengthening, the microwobbleboard technology can also absorb shock and reduce joint loading profiles. Meanwhile, the new FitFlop FF2™ range features a slimmer, ergonomically optimized Biomimetrix™ midsole to deliver incredible comfort in a variety of slimmed-down styles.

Although FitFlops started as a range of sandals, a number of casual, smart new styles have been introduced to satisfy the constantly growing customer demand. We particularly like Fitflop’s Supertone Sneaker for men, which features a cool, simple structure and a padded back collar in boulder grey with forest green details. Similarly, the Dué Ballet Flat for women is a cute ballerina pump built on the new slimmer midsole, resulting in a versatile style that can be worn casually or at work. 

So no matter where you live in Canada, treat your feet to a little bit of heaven and try a pair of FitFlops this spring! From what we’ve heard, they aren’t likely to be your only pair. Shop the new collection now >

Learn about the benefits of FitFlops:

Take a look at FitFlops in action:

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