Dear Toronto,

We love your city. We love your city so much we have decided to treat you coffee! After all, mornings are difficult enough without having to pay for your coffee too, right?


Each week, our coffee truck will visit different neighborhoods in Toronto, armed with caffeine for our favourite Torontonians. To find out where our coffee truck can be found week to week, simply keep an eye on our Twitter page.


Along with your premium, high-quality Bows & Arrows coffee, we’ll also give you a $25 gift card to spend on as you wish. 


Win even bigger by participating in 'The Great Debate' for a chance at a YEAR'S SUPPLY of shoes. Here's the lowdown: We want to find out what Toronto calls...Toronto, and we want you to cast your vote. The contenders? T Dot and The 6. Let’s find out Toronto’s true nickname once and for all. 


Here's what to do:

  1. Follow @shoemeca on Twitter or Instagram

  2. Share a photo of 'Your Toronto' with the hashtag of the nickname you prefer: #SHOEStdot OR #SHOESthe6 


We'll be announcing a winner every two weeks until January 21st, with four winners in total. 


All of the complimentary coffees provided by our coffee truck are brewed by the exceptional coffee company, Bows & Arrows. Bows & Arrows is a small friend-and-family run coffee business in Victoria, B.C. Your amazing coffee is made by people who, in their own words, “wish to do right by and for the people who permit our livelihood.” 


Make sure to keep an eye out for our coffee truck and partake in The Great Debate for your chance to win a year's supply of shoes. 

Lots of love, 

The SHOES Team

The Great Debate: live Twitter feed

  • “The Great Debate” TWITTER and INSTAGRAM CONTEST OFFICIAL RULES No Purchase Necessary to Enter or to Win. A purchase will not increase your chances of winning.

    1. Eligibility: The “The Great Debate” Twitter and Instagram Contest (the “Contest”) is open to legal residents of the city of Toronto, Canada who are 13 years of age or older and who have the Twitter and Instagram application downloaded on their mobile smart device (“Device”) and a Twitter and Instagram account as of date of entry. Employees of Sponsor, Sponsor's parent, subsidiaries, affiliated companies, advertising or promotional agencies and the immediate family (defined as parents, spouse, children, siblings, grandparents) of each such employee, and all those with whom such employee are domiciled, are NOT eligible. Void where restricted or prohibited, and subject to all federal, state, provincial and local laws.

    2. Contest Period: The Contest begins on Thursday, 12th November 2015 at 12:00 a.m. Eastern Time (“ET”) and ends on January 21st, 2015 at 5:00 p.m. ET (the “Entry Period”). A total of four winners will be chosen. One every two weeks from the start date.

    3. How to Enter the Contest: NO PURCHASE NECESSARY to enter the Contest. A purchase will not increase your chances of winning. Before entering the Contest, the “Photos Are Private” option in your Instagram account settings must be set to “OFF”. To enter the Contest, you must be following SHOES.COM on Instagram @shoemeca ( During the Entry Period, (i) follow @shoemeca on Instagram and Twitter (ii) pick one of your original photos that you think captures a reply which nickname Toronto should have: #Tdot or the #The6ix (iii) follow the online instructions to upload your photo to Twitter or Instagram; and (v) tag your photo with the hashtag #SHOEStdot or #SHOESthe6 (whichever you choose) You may enter as many photos as you like as long as each photo is different. Photos must be uploaded in accordance with the Twitter and Instagram Terms of Use ( ( Each uploaded photo will be counted as one (1) “Entry” and is subject to the requirements outlined below. All Entries must be complete and received before the end of the Entry Period to be eligible for the prize drawing. Entries may only be submitted by a single registered Twitter and Instagram user, group submissions are not permissible. Multiple entrants are not permitted to share the same Device or email address. Use of computer programs and/or other automated devices to enter the Contest is prohibited. Normal internet access and Device usage charges imposed by your on-line service will apply.

    4. Entry Requirements: ANY ENTRY DEEMED INAPPROPRIATE OR UNSUITABLE, IN SPONSOR’S SOLE DISCRETION, WILL BE DISQUALIFIED. * Entries must be the original work of entrant * Entries must not been previously published or won an award or prize of any kind * Entrant may be, but is not required to be, depicted in the Entry photo * Entries must not contain material that is inappropriate, indecent, contain profanity, nudity, sexual content; hateful content of any kind; content that promotes violence or harm to another living creature; or any other offensive content (as determined by Sponsor in its sole discretion) * Entries must not contain material that promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing) or promotes any activities that may appear unsafe or dangerous * Entries must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age * Entries must not contain advertisements, personal solicitations or commercial solicitations; or promote any political agenda or party * Entries must not contain materials embodying the names, likenesses, photographs, or other identifying elements of any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without express written permission from the person or persons (or their estate) depicted in the Entry * Entries must be in keeping with Sponsor's image and not contain any material that could reflect negatively on the name, reputation, or goodwill of Sponsor, its subsidiaries or affiliates * Entries must not violate or encourage the violation of any law, rule or regulation 5. Winning Photo Selection and Notification: Entries will be judged by representatives of Sponsor. During the Entry Period, one (1) potential winner will be selected at the end of each month among all eligible Entries received to win a prize based on the following criteria:* Style and creativity- 40% * Relevancy to and incorporation of shoes - 30% * Photo clarity and quality- 30% All Entries received as of 5:00pm ET at the end of each month (July, August, September) will be eligible for that month’s winner selection. Non-winning eligible Entries will be automatically reentered into the next monthly winner selection, if any remaining. Winner will be notified by Sponsor via comment to their winning Instagram photo and given instructions on how to contact Sponsor through email to claim prize. The winner (or winner’s parent/legal guardian if the winner is a minor) must reply to the winner notification from Sponsor and include the mailing address and email address of the winner (or winner’s parent/legal guardian if the winner is a minor) within forty-eight (48) hours. If a winner is not reachable at the address or e-mail address provided and a forwarding mailing address or e-mail address is not made available or if prize notification is returned as undeliverable, then the prize will be forfeited and an alternate winner may be selected. Determinations made by Sponsor are final on all matters relating to the Contest. For Canadian Residents Only: If winner is a Canadian resident, winner (or winner’s parent/legal guardian if winner is a minor) must correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question to be administered by mail or email, as Sponsor determines.

    6. Prizes: A total of three (4) prizes will be awarded during the Contest. Each winner will receive one (1) promotional code valued at $100 per month for 12 consecutive months to be used toward a pair of shoes on Each code expires at the end of the issued month. Cannot be used in conjunction with any other offer. Each code is individual and cannot be combined with another code from the contest. No substitution or transfer of prize permitted except at the sole discretion of Sponsor. All applicable federal, state, provincial and local taxes related to the prize are the sole responsibility of the winner.

    7. General Rules: By entering the Contest, entrant grants Sponsor a worldwide, royalty free, non-exclusive right and license to copy, distribute and display each submitted Entry and use each Entry in any manner including promotional, advertising, marketing, publicity and commercial uses without any further notice or payment to entrant (except where prohibited by law). Entrant represents and warrants that its Entry does not and will not infringe on any copyright or trademark or any other third-party right or violate any applicable law or regulation, including any right to privacy or publicity. In the event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed submitted by the person in whose name the identified Instagram account was registered. If a winner is a minor in winner’s jurisdiction residence, the prize will be awarded to the winner’s parent/legal guardian. Sponsor will send the winner an affidavit of eligibility and publicity release or and the winner (winner’s parent/legal guardian) will be required to sign and return an Affidavit of Eligibility and Liability and Publicity Release (where legal) within seven (7) days of notification before the prize is awarded. If the winner fails to return the affidavit of eligibility within seven (7) days or if the winner is ineligible, the prize will be forfeited and an alternate winner may be selected from all eligible Entries received. By participating in this Contest, entrants agree to be bound by these Official Rules and the decisions of Sponsor. Sponsor is not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Contest or by any human error which may occur in the processing of entries in this Contest. Sponsor reserves the right in its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest; violates these Official Rules; or acts in an un-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of Sponsor and award prizes from among all eligible Entries received prior to cancellation. Sponsor and each of its employees, affiliates, subsidiaries, advertising and promotion agencies will have no liability or responsibility whatsoever, and will be held harmless by entrant, for any claim or liability for any bodily injury, loss, cost or damages of any kind to persons, including death and property, damages sustained due in whole or in part, directly or indirectly, from the creation of an Entry including any and all claims for copyright infringement, invasion of privacy, violation of the right of publicity or defamation, the acceptance, possession, use or misuse of the prize or parts thereof, if applicable, or participation in the Contest or participation in any Contest or related activity. Winner assumes all liability for any injury or damage caused, or claimed to be caused including computer malfunction, by participation in this Contest or by use or redemption of any prize or by any related activities. Acceptance of the prize or parts thereof constitutes permission to use winner’s name and likenesses for promotional purposes without further compensation except where prohibited by law. Except as otherwise provided herein for the use of certain winner information, personal information collected from each entrant will only used by Sponsor for the purpose of administration of the Contest.

    8. Data Protection/Privacy Policy: Information collected by Sponsor in connection with the Contest is subject to Sponsor’s privacy policy located at and applicable data protection laws. Each entrant agrees to the collection, processing and storage of entrant’s personal data by Sponsor for purposes of the Contest.

    9. Jurisdiction: The Contest shall be governed by and interpreted in accordance with the laws of the State of Washington applicable to promotions fully carried out within Washington. Except where prohibited by law, any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest but in no event attorneys' and/or experts’ fees; and winner hereby waives all rights to claim punitive, incidental and consequential damages and any other damages (including attorney’s fees), other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Each prize winner acknowledges that no other party nor any agent or attorney of any other party has made any promise, representation or warranty whatsoever, express or implied, not contained herein concerning the subject matter hereof, to induce the winner to execute any document and the winner acknowledges that he or she has not executed any document in reliance on any such promise, representation or warranty not contained herein. Any waiver by Sponsor and its affiliates of any term of any document in a particular instance shall not be a waiver of such term for the future. The winner agrees that the invalidity or enforceability of any part of any document shall in no way affect the validity or enforceability of any of the remainder of that document.

    10. Winner’s Announcement: The name of the prize winners may be obtained by sending a self- addressed stamped envelope to: “The Great Debate” Contest, 405-1500 West Georgia St. Vancouver BC V6G 2Z6 11. Sponsor: The Sponsor of the Contest is The Contest is not sponsored, endorsed or administered by Twitter or Instagram.