THE OATMEAL'S MATTHEW INMAN OUTRUNS THE BLERCH IN SAUCONY AD

Runner. Cartoonist. Cake Lover: Creator of The Oatmeal, Matthew Inman is the star of Saucony's new and creatively brilliant advert.

In the video, Matthew explores his childhood growing up in Idaho eating hot dogs and hunched over video games as the inspiration behind his love of running.

Speaking about Blerch, the inspiration behind his 'Beat the Blerch' race series, Inman describes the imaginary figure as a "little fat cherub with wings who floats behind me and it became my spirit animal."

Planning on being "one of those leathery old guys who runs crazy marathons and is super fit" when he is 60-years-old, we reckon this is far from the last we've heard about Inman's running ventures.

Check out more from Saucony. 

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