SHOEME.CA HAS FOUND THEIR NEW SOLEMATE IN RICHER POORER are delighted to announce the acquisition of Californian lifestyle accessories brand, Richer Poorer. Born from self-confessed “humble beginnings”, the brand aims to elevate ordinary objects through sharp design, color and utility.

The launch comes at an important moment in the fashion industry as socks are having a serious moment - and Richer Poorer are at the pinnacle of this.

The lifestyle accessories brand was started by Iva Pawling and Tim Morse five years ago with an aim to elevate wardrobe basics from ordinary to extraordinary.

Proud of their California birthplace, Richer Poorer says: “California is the birthplace of cool. We honor our roots. We are driven by lifestyle, not fads. True style evolves with our customers. We inspire their individuality.”

"True style evolves with our customers. We inspire their individuality."

Elevating the ordinary through high-quality and fashion-forward pieces, Richer Poorer revolutionized the sock category by offering the apparel industry a product that didn’t yet exist – high quality, well-priced, pattern driven socks with an attention to detail.

With an expansion into underwear already complete and basic t-shirts in the pipeline for Richer Poorer, the ordinary is set to get even more extraordinary.

Richer Poorer will launch on on December 2nd 2015.