Reebok was founded in the United Kingdom, but is an American-inspired sports brand that is one of the global leading fitness brands. This brand was a fundamental part of the fitness movement and has taken a role of fitness evolving into its popularity today. Reebok made fitness shoes so that it can be enjoyed as a lifestyle choice, not a chore. The Reebok mission is to be "fit for life." These shoes can be used for fitness activities in a studio or running as well as lifestyle while walking around town.