Reebok was founded in the United Kingdom, but is an American-inspired sports brand that is one of the global leading fitness brands.  This brand was a fundamental part of the fitness movement and has taken a role of fitness evolving into its popularity today.  Reebok made fitness shoes so that it can be enjoyed as a lifestyle choice, not a chore.  The Reebok mission is to be "fit for life."  These shoes can be used for fitness activities in a studio or running as well as lifestyle while walking around town.